July 12 saw the second Amazon Prime Day (the previous was in July, 2015).
So...how'd it go?
According to Amazon, it went amazingly well:
The other interesting note is about discounts (the 200% above) -- the pressure for great deals continue.
So...how'd it go?
According to Amazon, it went amazingly well:
- 60% larger vs Prime Day 2015
- Sales from marketplace sellers (3P) were up 30% vs. Prime Day 2015
- Discounts were up over 200% vs. Prime Day 2015
The other interesting note is about discounts (the 200% above) -- the pressure for great deals continue.