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Amazon Prime Day - Amazing or...?

7/15/2016

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July 12 saw the second Amazon Prime Day (the previous was in July, 2015).  

So...how'd it go?

According to Amazon, it went amazingly well:
  • 60% larger vs Prime Day 2015
  • Sales from marketplace sellers (3P) were up 30% vs. Prime Day 2015
  • Discounts were up over 200% vs. Prime Day 2015
The interesting caveat is that Prime Day growth was bigger overseas than in the US -- a great indicator of Amazon's international growth strategy success.

The other interesting note is about discounts (the 200% above) -- the pressure for great deals continue.
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