Amazon Prime Day - Amazing or...?

July 12 saw the second Amazon Prime Day (the previous was in July, 2015).  

So...how'd it go?

According to Amazon, it went amazingly well:

• 60% larger vs Prime Day 2015
• Sales from marketplace sellers (3P) were up 30% vs. Prime Day 2015
• Discounts were up over 200% vs. Prime Day 2015

The interesting caveat is that Prime Day growth was bigger overseas than in the US -- a great indicator of Amazon's international growth strategy success.

The other interesting note is about discounts (the 200% above) -- the pressure for great deals continue.