The two worst months for most of retail is January and July. January because everybody spent their cash on holiday gifts, and July because everybody is on summer vacation.
So what do you do to beat the off-month blues? You have a sale -- and Amazon's Prime Day is just the ticket.
Last year, Amazon kicked off what we hope is an annual event. The results last year were pretty compelling:
However, it is reasonable to assume that 3P sellers should obtain at least some benefit from shoppers drawn to Amazon through their tremendous marketing engine.
Now Amazon has yet to announce the date for the next Prime Day, we assume it will be in mid July. So it's best to prepare now by identifying items you can sell at more aggressive prices as well as start any marketing you might do to promote your listings.
In short, get prepared now so you can jump on the next Amazon marketing blitz!
So what do you do to beat the off-month blues? You have a sale -- and Amazon's Prime Day is just the ticket.
Last year, Amazon kicked off what we hope is an annual event. The results last year were pretty compelling:
- Upwards of 250% more items sold on that day vs. the same day last year
- About as many items sold on Prime Day as on Black Friday
However, it is reasonable to assume that 3P sellers should obtain at least some benefit from shoppers drawn to Amazon through their tremendous marketing engine.
Now Amazon has yet to announce the date for the next Prime Day, we assume it will be in mid July. So it's best to prepare now by identifying items you can sell at more aggressive prices as well as start any marketing you might do to promote your listings.
In short, get prepared now so you can jump on the next Amazon marketing blitz!
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