Instagram Plays with Payments

As reported in Tech Crunch, Instagram has continued experimenting on monetizing their users by embedding payments into posts.  

Unlike the current ecommerce program which sends user off Instagram to the merchant's site, the embedded payments means the user completes the transaction and stays on Instagram.   

While interesting, this is an early program so we'll monitor its effect on conversion and thus business case for merchants to adopt the offering.  For now we'd recommend merchants test the experience from a buyer perspective to get a gut feeling for applicability to their business.  

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