This "Research Roundup" shares some fun observations from Shopify's recently released report "4 Massive Marketing Trends You Should Be Following in 2017"
A few key takeaways to consider:
What: Live video is now "a thing"
Why You Should Care: most of our merchants are selling what they know -- meaning they have deep product expertise because they use the products themselves. Live video is not only an easy and cheap way to market, it's effective because you are speaking from experience -- and that authenticity goes a long way with your customer base.
What Can You Do About It: start small: use your phone for video and a few products you can easily talk about. Most live videos are simple and have very little production effort -- give it a try!
What: channels such as Twitter and Snapchat continue to be effective marketing choices
Why You Should Care: "persistent" marketing such as ads and blogs are still required, but "ephemeral" messaging platforms such as Twitter continue to gain steam with potential buyers.
What Can You Do About It: keep on tweeting, but don't forget Instagram stories!