The short of it is that eBay is disallowing use of active content in descriptions, a move towards simpler presentations to buyers...should the buyers even see that portion of the listing in the first place.
We whole-heartedly support this change if only to reinforce to sellers how important it is to recognize two colliding facts:
- Buyers rarely view the description in the first place
- Buyers are increasingly browsing and making purchases on their mobile phones.
See our article on eBay listing best practices for more detailed advice. As well, take a look at our article on mobile considerations -- mobile is first, and should be your first consideration as well!
At CommerceESB, we have a long track record of helping sellers create effective listings. Please contact your account manager if you want some advice -- we are happy to help our customers continue growing their business!