A well crafted listing will have everything a prospective buyer needs to make a purchasing decision.
In general, you want your listings to follow these guidelines:
- Place the item in the right category
- Create an descriptive title
- Include high-quality, accurate photos
- Utilize eBay's catalog when available, provide structured data when it's not
- Provide a brief, concise description
This article will focus on descriptions.
One of our favorite words of advice to our children is "Just because you CAN do something, doesn't mean you SHOULD do something." This applies to eBay listings' descriptions as much as it applies to children's ill-formed idea of jumping off a cliff into a calm lake.
Now, we are not advocating NOT using descriptions. Rather, our advice is to keep them simple, to-the-point, and as vanilla as possible.
Keep in mind that eBay already provides space for the following items (and buyers know where to look for this info), so you needn't include in your description:
- Return policy
- Payment policy
We know this is potentially controversial advice, especially given how much sellers have invested in descriptions before. Please let us know if you differ in opinion!
At CommerceESB, we have a long track record of helping sellers create effective listings. Please contact your account manager if you want some advice -- we are happy to help our customers continue growing their business!