We heard early this morning from our toy sellers that they had received notification from Amazon that they do not meet Amazon's Holiday Guidelines and thus would be shut out of the toys category for the holiday buying season.
This despite the sellers' not just meeting the guidelines but actually having stellar performance!
Even if you don't sell in this category, we're sure you can understand the alarm this would set off for affected sellers -- your revenue for toys depends almost entirely on holiday sales...and here's one of your best performing channels just evaporating.
We realize it's Halloween, but do you really need to scare the you-know-what out of your toy sellers?
We anticipate this to be corrected soon -- we'll keep you updated once we learn more.
UPDATE: As expected, Amazon recognized their mistake and retracted the erroneous notifications. Reports from affected sellers show they are both relieved and in need of new shorts.
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