It's earning season again, and first to announce is our beloved eBay.
In a world where e-Commerce is growing at 23.7% (and 15.6% in the US), eBay continues to underperform -- growing marketplace GMV at 4%. (note: whereas overall GMV grew over 5%, a good chunk of that was due to Stub Hub).
And they continue to make progress, albeit slowly, on providing more structured data. We've written about structured data many times as it makes items easier to find thus driving more sales (see articles on "Best Practices - Structured Data" as well as "eBay's Fall Release - Structured Data").
Some other good news marketing: eBay plans to "shift more...marketing resources towards top of the funnel consideration" to drive more buyers to the site during holiday. This is fantastic news, as we'll need all the help we can get to ensure eBay drives up the sales!
In a world where e-Commerce is growing at 23.7% (and 15.6% in the US), eBay continues to underperform -- growing marketplace GMV at 4%. (note: whereas overall GMV grew over 5%, a good chunk of that was due to Stub Hub).
And they continue to make progress, albeit slowly, on providing more structured data. We've written about structured data many times as it makes items easier to find thus driving more sales (see articles on "Best Practices - Structured Data" as well as "eBay's Fall Release - Structured Data").
Some other good news marketing: eBay plans to "shift more...marketing resources towards top of the funnel consideration" to drive more buyers to the site during holiday. This is fantastic news, as we'll need all the help we can get to ensure eBay drives up the sales!
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