This "Research Roundup" summarizes some of the key take-aways from Adobe's post-holiday report on ecommerce for the sites it monitors ("4,500 retail websites, 55 million SKUs, and more than one trillion visits").
While there are plenty of interesting statistics, a couple key takeaways stood out to us:
What: When classifying merchants according to size, small merchants (those who, as classified by Adobe, do less than $10M online), have the highest mobile conversion rate. That is, their buyers complete purchases on mobile devices more so than medium and large businesses!
Why You Should Care: small businesses lack the resources to out-market their larger brethren -- but they can still out maneuver them in terms of better buyer experiences to win the sale.
What Can You Do About It: leverage our mobile best practices and be aggressive in terms of providing a mobile shopping and checkout experience.
What: sales growth continues during holiday (no surprise!), fueled in part by more unit sales and cheaper products (especially in consumer electronics).
Why You Should Care: holiday trends portend broader trends for the rest of the year, and it's never too early to start thinking about products for the next year, and adding cheaper yet higher-margin products to your inventory will ensure you well setup to take advantage of this trend now and in the future.
What Can You Do About It: work with your suppliers to identify new, cheaper products -- and start listing more products.